I’ve never quite outgrown my childhood curiosity. Like many kids, I asked endless questions. Why is the sky blue? How do trains stay on the track going ‘round a curve? What happens to wax when a candle burns? My search history might look like a series of random queries, but it’s driven by a deep desire to uncover the truth.
This curiosity fuels my passion for UX research. I seek methods that reveal what’s really happening and understand whether what I see aligns with reality. This drive leads me to embrace math, the scientific method, and the persistence of ‘try, try again.’ For me, the pursuit of knowledge is both the thrill and purpose of my work.
A Little Background
Disney Imagineers ignite my curiosity for blending quantitative and qualitative insights, ensuring research supports both creativity and quality data.
Research Philosophy
My research philosophy centers on deeply understanding users and their needs. I blend empathy with rigorous analysis, actively incorporating quantitative and qualitative data throughout the process. This dynamic approach thrives on healthy collaboration between myself, the team, and stakeholders.
Methodologies
I specialize in both qualitative and quantitative research methodologies to provide a comprehensive view of user experiences.
User interviews and surveys
Persona development
Journey mapping
Competitive analysis
Process
My process is structured yet flexible to adapt to project needs.
Client understanding
Research planning
Data collection
Analysis and synthesis
Persona and Journey Mapping
Recommendations
Reporting
A bit of my personality
“I am not young enough to know everything.”
— Oscar Wilde
“Sometimes the best way to learn something is by doing it wrong and looking at what you did.”
— Neil Gaiman
"When people talk listen completely. Don't be thinking what you're going to say. Most people never listen."
— Ernest Hemingway
“In writing, you must kill all your darlings.”
— William Faulkner
Some things I love: jazz, chickens, math, and oranges
